When Benni Cinkle was 13, she appeared in a YouTube music video that went viral, receiving over 200 million views.  At first, Benni was ridiculed by millions around the world for her awkward dancing, often referred to as “That girl in pink that can’t dance.”  They called her names and told her she should kill herself. A few of the printable names she was called were “lame, terrible, awkward, horrible, stupid, freak, loser, awful, worthless, annoying, fat and ugly, dumb.”  Other comments included, “She should probably look into suicide,” “Please just die” and “I’ll bet she wants to kill herself now.”

Did she let the jerks drag her down?   Did she lose her self-esteem and get depressed?  Did she commit suicide?

No.  Benni was a target, but she was not a victim!

Instead of reacting defensively, Benni didn’t take it personally.  She kept her spirits up.  She met their criticism with humor, honesty and understanding.  She was open and didn’t hide.  Soon, anonymous cyber bullies became fans and Benni's online reputation as an approachable, down-to-earth teen began to grow.  In the months following her unexpected popularity, Benni received tens of thousands of requests for advice from teens around the world.

Realizing she had been gifted with a platform that offered international reach, Benni decided to use her 15 minutes of fame for something positive. So she:

  • Started “That Girl in Pink Foundation” as a non-profit organization dedicated to the prevention of teen suicide.  TGIP focuses on any issue that may directly or indirectly lead to teen suicide, including: Teen Depression, Bullying, Cyber-Bullying, Teen Self-Mutilation, Teen Gay/Lesbian Support, Child Violence, Sexual Abuse, Teen Dating Violence, Eating Disorders and Teen Pregnancy.
  • Authored “That Girl in Pink’s Internet Survival Guide,” offering teens strategies for handling life online.
  • Organized a flashmob dance to raise donations for American Red Cross Japan Earthquake Relief.
  • Organized a walk for the Cystic Fibrosis Foundation that included hundreds of kids from 14 countries walking with her, virtually.
  • Recorded her single, “Can You See Me Now,” and donated profits to TWLOHA and GLSEN.
  • Visited schools across the U.S. delivering her “Don’t Just Stand There” anti-bullying presentation.

Let’s hear three cheers for Benni!

Find her at www.thatgirlinpink.org.  Invite her to speak at your school.  She’ll help you stand up to cyber bullies and stop bullying in its many forms.  She’ll inspire students to become defenders instead of remaining merely bystanders.

Most people think that if they made a mistake, broke the rules, weren’t good at something or did something wrong they deserve what they get.  So they accept being scolded, chastised and browbeaten. This attitude is so common that we have many words and expressions for these put-downs and abuse. For example, admonished, assailed, assaulted, attacked, bashed, bawled out, beaten, berated, blamed, castigated, chewed out, condemned, denigrated, disapproved, disparaged, dressed down, flayed, punished, rebuked, rejected, reprimanded, ridiculed, slammed, straightened out, taken to task, thrashed, told off, tongue-lashing, torn to pieces, upbraided, vilified, whacked.

I used my handy Thesaurus because I want to ask: “Which feels most familiar to you?”  That tells you who you’ve been living with.

Most people allow bullies to bring up incidents forever, whenever the bully feels like attacking them.  After all, victims and oppressors reason, they did wrong; facts are facts.

The real mistake is when we allow ourselves to be bullied, scolded and chastised.

This isn’t about pretending that a mistake wasn’t a mistake or that we were ignorant when we actually could have known better.  Sometimes a fact is a fact.  Sometimes we easily might have known better or done better.  Maybe we weren’t careful enough.  Often there were consequences.

This is about the “so what” if we made a mistake.

There’s a big different between reviewing behavior to see what could have been done better and being scolded or chastised.  There’s a big difference between recognizing our mistakes and determining to do better versus being beaten into submission, verbally or physically, in order to make a point.

You know how it feels when a predator gleefully pounces on you with, “I gotcha.  Now I can beat you.”

Some common examples:

So the first action message is not to allow yourself to be talked to that way.  Period.  Not even “when you deserve it.”  If you catch it early it’s easy to end the relationship.

That method of negative self-talk stimulates self-bullying perfectionism as if, “If I’m not perfect, I’m worthless and deserve to fail and get beaten.”  Allowing yourself to be scolded and chastised increases anxiety, stress and depression, and leads to self-doubt and low self-confidence and self-esteem.  If you allow those nasty, hostile, personal attacks in your space you increase your helplessness and hopelessness.

People who bully this way simply from ignorance and habit can understand rapidly, even though breaking the old habit will take longer.  Allow as many chances as your spirit can take easily, but no more.

People who enjoy the feeling of righteous power rarely change.  You can’t reason, appease or forgive them or love them enough to change them.  The Golden Rule won’t help youVote them off your island before they destroy you.

The second action message is don’t say things that way.

These messages train people to accept bullying and to become bullies.  Don’t train people to respond to messages phrased that way.  Don’t train your children or spouse that they have to be beaten before it’s serious enough for them to change or do better.  Don’t train yourself that you have to be beaten before you’re willing to listen.  Don’t train them that they have to beat you.

Get expert coaching to change these patterns for yourself and others.  Otherwise you create and reinforce an Island in which bullying must occur in order for change to occur.