When Benni Cinkle was 13, she appeared in a YouTube music video that went viral, receiving over 200 million views.  At first, Benni was ridiculed by millions around the world for her awkward dancing, often referred to as “That girl in pink that can’t dance.”  They called her names and told her she should kill herself. A few of the printable names she was called were “lame, terrible, awkward, horrible, stupid, freak, loser, awful, worthless, annoying, fat and ugly, dumb.”  Other comments included, “She should probably look into suicide,” “Please just die” and “I’ll bet she wants to kill herself now.”

Did she let the jerks drag her down?   Did she lose her self-esteem and get depressed?  Did she commit suicide?

No.  Benni was a target, but she was not a victim!

Instead of reacting defensively, Benni didn’t take it personally.  She kept her spirits up.  She met their criticism with humor, honesty and understanding.  She was open and didn’t hide.  Soon, anonymous cyber bullies became fans and Benni's online reputation as an approachable, down-to-earth teen began to grow.  In the months following her unexpected popularity, Benni received tens of thousands of requests for advice from teens around the world.

Realizing she had been gifted with a platform that offered international reach, Benni decided to use her 15 minutes of fame for something positive. So she:

  • Started “That Girl in Pink Foundation” as a non-profit organization dedicated to the prevention of teen suicide.  TGIP focuses on any issue that may directly or indirectly lead to teen suicide, including: Teen Depression, Bullying, Cyber-Bullying, Teen Self-Mutilation, Teen Gay/Lesbian Support, Child Violence, Sexual Abuse, Teen Dating Violence, Eating Disorders and Teen Pregnancy.
  • Authored “That Girl in Pink’s Internet Survival Guide,” offering teens strategies for handling life online.
  • Organized a flashmob dance to raise donations for American Red Cross Japan Earthquake Relief.
  • Organized a walk for the Cystic Fibrosis Foundation that included hundreds of kids from 14 countries walking with her, virtually.
  • Recorded her single, “Can You See Me Now,” and donated profits to TWLOHA and GLSEN.
  • Visited schools across the U.S. delivering her “Don’t Just Stand There” anti-bullying presentation.

Let’s hear three cheers for Benni!

Find her at www.thatgirlinpink.org.  Invite her to speak at your school.  She’ll help you stand up to cyber bullies and stop bullying in its many forms.  She’ll inspire students to become defenders instead of remaining merely bystanders.

What can you do if:

  • Teachers, principals and school therapists are the bullies but they won’t admit it?
  • Teachers, principals and school therapists minimize school bullying or won’t believe that your child is being bullied?
  • Bosses won’t stop bullies in the workplace?
  • The police won’t stop bullies at home?

The first step is always to document – that’s called “getting compelling evidence.”

But how?  Modern technology puts getting evidence in the hands of everyone.

For example, as reported by the Huffington Post, “Stuart Chaifetz sent his 10-year-old son to New Jersey's Horace Mann Elementary School wearing a hidden audio recorder.  The move came in reaction to accusations from the school that his son Akian was having ‘violent outbursts,’ including hitting his teacher and teacher's aide -- claims that Chaifetz claims are against his son's "sweet and non-violent" nature.  Akian, who has Autism, returned with a tape containing hours of apparent verbal and emotional abuse from his classroom aide and teacher -- whom Chaifetz identifies as "Jodi" and "Kelly" -- a recording which his father later published on YouTube.”

“As the tape continues, the teacher and teacher's aide's behavior turns from inappropriate to cruel.”

Also, “This was the case for parents of a special needs student at Miami Trace Middle School in Ohio, who sent their daughter to school with a hidden tape recorder last fall after the girl repeatedly complained about teacher bullying.  The revelation was shocking: the educators on the recording called the child lazy and dumb, and forced her to run on a treadmill with increasing speed.”

In those cases, the teachers were bullying the students.  But the same method would be effective for gathering evidence about other kids who are bullies and for stopping bullies at work and at home.

It’s hard to ignore that kind of evidence, even for do-nothing principals who want to look the other way, who won’t stop bullying.  Those negative, do-nothing principals are usually a major factor in suicides of victimized kids.

Those teachers and principals will need to be forced before they’ll do anything.  You won’t make things better for your child by being a peacemakerBegging, bribery, endless praise, appeasement, endless ‘second chances,’ unconditional love and the Golden Rule usually encourage more harassment, bullying and abuseThese incompetents may initiate processes but they won’t do the difficult work of getting results.  They won’t stop emotional bullies or physical bullying.

The take-home message is always to give the responsible authorities a chance, but if they don't do their jobs to stop a pattern of school bullying, solve the problem yourselfDon't be a victim waiting forever for other people to protect you.  Use your own powerSay “That’s enough!”  Say “No!” Stopping bullies is more important than never using violence.

I’m not a lawyer.  Check your state laws about what you’re allowed to do to get evidence in secret and what’s illegal.

The steps are:

  1. Get evidence.
  2. Get a lawyer.
  3. Get publicity.
  4. Get a law suit started.

For some examples, see the case studies in “How to Stop Bullies in Their Tracks” and “Parenting Bully-Proof Kids,” available fastest from this web site.

Since all tactics depend on the situation, expert coaching by phone or Skype helps.  We can design a plan that fits you and your situation.  And build your will and skill to carry it out effectively.

Just as many girls as boys are bullies but girls more often target other girls. Girls do bully other girls physically.  One publicized example is the Florida girls who beat up a classmate and then posted the video on YouTube.

However, most girl-girl bullying is verbal and emotional.  Seven of the nine bullies were girls in the publicized case that led to the recent suicide of Phoebe Prince.  Their attacks on Phoebe were choreographed, strategically planned and relentlessly executed.  The abuse was verbal, physical and through cyber space.

“Mean girls” are masters of catty remarks, put-downs, scorn, mockery, criticism, sarcasm, cyber bullying and forming cliques led by a Queen Bee.  Mean girls are also masters of covert, “stealth bullying;” backstabbing, rumor-mongering, telling secrets, cutting out and spreading gossip and innuendo while pretending to be friends.

Girl bullies often are control-freaks and emotional blackmailers.  Common bullying statements are, “If you don’t do what I want, you’re not my best friend, “ or “My best friend wouldn’t talk to that other girl,” or “You hurt my feelings, you’re a false friend.”  They often set up boys to attack their targets.

Boys tend to use overt physical tactics more than girls.

Girls: it’s easy to tell if you’re being overtly bullied; it’s harder to tell if the bullying is stealthy.  You’re probably being bullied if you’re feeling controlled, forced to do things you don’t want to do, scared of what another girl might do to you, afraid of getting ostracized or ganged up on, or not wanting to go to school at all.  Trust your gut and talk to your parents no matter how reluctant you are.

Parents: the major signs that your daughter is being bullied are unexplained, 180 degree changes in behavior.  For example, no longer talking about school or friends, not wanting to be with classmates, spending all her time in her room, avoiding checking text messages, social web sites or answering the phone, no longer doing homework, not eating lunch at school, stopping after-school activities, wanting to change or quit school, loss of weight, chewing fingernails, not caring about appearance, can’t sleep, nightmares, loss of confidence and self-esteem, emotionally labile (crying suddenly alternating with explosive anger and temper tantrums alternating with despondency and depression – “I’m helpless, it’s hopeless”).  Be careful; teenagers typically go through periods of these behaviors.  Parents must check out the causes.  Be persistent.  Don’t be stopped by initial resistance. If your daughter is being bullied, parents must proceed down two paths simultaneously:

  • Teach your daughter how to protect herself.
  • Make teachers, principals and school district administrators protect targets.

Bullying at school is rarely an isolated event.  Usually there is a pervasive pattern of overlooking, minimizing, denying, tolerating or even encouraging bullying.  Strategies for how parents can proceed depend on the situations they’re dealing with; especially the people.  The bottom line is that most, but not all, principals want to avoid the subject, do nothing, cover-up with platitudes, avoid law suits and won’t confront bullying parents who protect their darling little bullies.

Beware of principals who think that their primary task is to understand, rehabilitate or therapeutize bullies.  You will have to get other parents involved and be very tactical in order to get principals to act firmly and effectively. There is one absolute “Don’t.”  Every female client and every woman who has interviewed me said that they were verbally bullied when they were young.  Unfortunately, their mothers told them, “Rise above the bully.  That bully is hurting so much inside that they’re taking their pain and inferiority out on you.  Understand and forgive them.  You’re better than they are.  If you act nice enough, people will return your kindness with kindness.”

Every one of these bullied women bears deep wounds including stress, anxiety, negative self-talk, lack of confidence and self-esteem problems.  They also bear an underlying hatred of their mothers for those messages.  Those messages are absolutely wrong.  Mothers must teach their daughters how to protect themselves, not how to act like willing victims.

Remember, the Golden Rule doesn’t stop real-world bullies.  Prepare your daughters for the real-world they’ll face in school, at work, in intimate relationships and with friends.

In his post on Urban Semiotic, “Beating the CyberBully,” David Boles discusses the hate mail, anonymous and faked comments, and other tactics of cyberbullies.  He lists some cases that have finally been heard by courts with jurisdiction, including the one when a vengeful adult drove a neighboring teenager to commit suicide.  David points out that some states have adopted anti-cyberbullying laws while others don’t It’s so frustrating for parents and kids because we often feel pretty helpless, even when we can see the warning signs of cyberbullying.

I’m glad some states are finally passing laws to outlaw cyberbullying and I hope the Federal government will also.  I’m glad YouTube, MySpace and Facebook also have become part of the policing effort; good for them.  If these social networks don’t take strong action, then parents shouldn’t allow their children to use those sites; whether the kids like it or not.

It’s the only way we’ll have a chance to stop cyberbullies.  Writing and enforcing these laws will be as difficult as enforcing the libel laws we already have.  We’ll have to distinguish between an angry exchange and a pattern of on-going attacks.

The laws will make it possible to draw the line that outing and prosecuting cyberbullies is more important than the anonymity and privacy that the internet affords … and that we all like.

I don’t let my empathy, sympathy and pity of cyberbullies get in the way of doing what’s necessary to stop their behavior.  Not only put them in prison, but make it illegal for them to get on the net again.  Just like we restrict some activities of convicted felons.

I learned effective techniques to deal with bullies through growing up in New York City, by watching our six children (three girls and three boys) deal with each other and with bullies at school, and through my experience as a coach, psychotherapist and consultant.

The post on the PC Pandora Blog, “The signs of cyberbullying,” refers to an article by Elizabeth Wasserman, “Warning signs: Is Your Child Having Cyber Issues?”  The original article gives a good list of some of the signs that your child might be having trouble dealing with cyber bullies.  The follow-up post refers to the PC Pandora software that will alert parents if their child is either being the victim of cyberbullying or is even a cyberbully him or herself. The signs they listed were: * Changed work habits, grades slipping, failing tests. * Losing sleep or sleeping too much. * Increased insecurity or irritability.

I would add withdrawal and lack of communication.  These warning signs are really some of the warning signs that teenagers are having problems with any issue they can’t resolve by themselves, not only cyberbullying.  They’re tip-offs that parents need to talk more with their children and find out what’s going on.

However, the solutions suggested by the experts in the article fall short in the real-world.  They all stem from the ideas that kids are experts and parents should not upset or pressure their children too much.  Instead, parents should only make what I think of as weak suggestions.

However, suggestions are nice but are usually not enough.  Most children may be more expert than their parents about technology but: 1. They don’t know what’s best for them.  I hope that as parents with much broader experience, we know a lot that our children don’t and they have already had the opportunity to see that. 2. They’re not more expert than we are about dealing with bullies.  I hope we have many ideas they haven’t thought about, even if that might mean they would have to go outside their comfort zones or we might have to intervene.

We may have to work hard to get our kids to tell us or to problem solve with us.  How many of us told our parents when we had trouble?  But that’s the universal task.  Their liking it or not is not the most important criterion.

I know parents who have even prohibited their children from wasting time on social networks like YouTube, MySpace and Facebook.  They want their children to have face to face social activities with real people they can judge face to face.  How’s that for a concept.

I also think that to put a dent in the amount of cyberbullying, we’ll need Federal laws to make it illegal and then the willingness of social networks to turn over records of cyberbullies.  Writing and enforcing these laws will be as difficult as enforcing the libel laws we already have.  We’ll have to distinguish between an angry exchange and a pattern of on-going attacks.

I learned effective techniques to deal with bullies through growing up in New York City, by watching our six children (three girls and three boys) deal with each other and with bullies at school, and through my experience as a coach, psychotherapist and consultant.