When Benni Cinkle was 13, she appeared in a YouTube music video that went viral, receiving over 200 million views.  At first, Benni was ridiculed by millions around the world for her awkward dancing, often referred to as “That girl in pink that can’t dance.”  They called her names and told her she should kill herself. A few of the printable names she was called were “lame, terrible, awkward, horrible, stupid, freak, loser, awful, worthless, annoying, fat and ugly, dumb.”  Other comments included, “She should probably look into suicide,” “Please just die” and “I’ll bet she wants to kill herself now.”

Did she let the jerks drag her down?   Did she lose her self-esteem and get depressed?  Did she commit suicide?

No.  Benni was a target, but she was not a victim!

Instead of reacting defensively, Benni didn’t take it personally.  She kept her spirits up.  She met their criticism with humor, honesty and understanding.  She was open and didn’t hide.  Soon, anonymous cyber bullies became fans and Benni's online reputation as an approachable, down-to-earth teen began to grow.  In the months following her unexpected popularity, Benni received tens of thousands of requests for advice from teens around the world.

Realizing she had been gifted with a platform that offered international reach, Benni decided to use her 15 minutes of fame for something positive. So she:

  • Started “That Girl in Pink Foundation” as a non-profit organization dedicated to the prevention of teen suicide.  TGIP focuses on any issue that may directly or indirectly lead to teen suicide, including: Teen Depression, Bullying, Cyber-Bullying, Teen Self-Mutilation, Teen Gay/Lesbian Support, Child Violence, Sexual Abuse, Teen Dating Violence, Eating Disorders and Teen Pregnancy.
  • Authored “That Girl in Pink’s Internet Survival Guide,” offering teens strategies for handling life online.
  • Organized a flashmob dance to raise donations for American Red Cross Japan Earthquake Relief.
  • Organized a walk for the Cystic Fibrosis Foundation that included hundreds of kids from 14 countries walking with her, virtually.
  • Recorded her single, “Can You See Me Now,” and donated profits to TWLOHA and GLSEN.
  • Visited schools across the U.S. delivering her “Don’t Just Stand There” anti-bullying presentation.

Let’s hear three cheers for Benni!

Find her at www.thatgirlinpink.org.  Invite her to speak at your school.  She’ll help you stand up to cyber bullies and stop bullying in its many forms.  She’ll inspire students to become defenders instead of remaining merely bystanders.

State laws and school policies are necessary, but they’re not enough to stop school bullies.  The third necessary ingredient is the responsible people who are paid to make schools safe.  If teachers, psychologists and counselors, assistant principals, principals, district administrators and school board members don’t create effective school programs and don’t enforce the laws and policies, perpetrators will be freed and their targets will be victimized. According to the ABC News and investigative reporter Theresa Marchetta, Caitlin Smith was sexually assaulted in the final days of a summer program for incoming freshman at Englewood High School in a Denver, Colorado suburb.  The evidence seemed clear-cut and, indeed, a court recently found the boy guilty of unlawful sexual contact with no consent.

The school had suspended him for the last three days of the summer program but what happened when school started in the fall?

The story is titled, “District Policies Fail Teen Victim: Guilty Attacker Remains in School.”

In summary, the victim was ostracized and the perpetrator was allowed to roam free.

  • In order for Caitlin to be allowed to enter school, the vice principal had the Smiths sign a “No-Contact Notice” which reads, "You have been involved in an incident that may be criminal in nature," and suspects can not "harass, threaten, annoy, disturb, follow or have verbal/physical contact with any victim or witness in this incident.”
  • The perpetrator was immediately allowed back in school with Caitlin in the fall.  He did not sign a No-Contact Notice and was still allowed back in school.  This is despite a statement by Englewood Superintendent Sean McDaniel that, "I think that [the No-Contact Notice] would be a piece on the perpetrators side not on the victim’s side."
  • On Caitlin’s first day back in school, she was taken right back to the scene of the attack.  "They guaranteed they wouldn’t take me down that hallway. I was freaking out, crying, upset.  I didn’t want to go through, was closing my eyes,” she said.  School authorities asked Caitlin’s mother to keep her daughter out of school.  She reports that, "They're asking me to hold my daughter out of school and giving an education to a child [the bully] who shouldn't even be there."
  • To deal with such incidents, the Englewood School District has policies “which clearly states, multiple times, what happened to Caitlin was a ‘level one’ offense, ‘those which will result automatically in a request for expulsion to the superintendent.’”
  • When Marchetta asked Superintendent McDaniel, “Should a student be expelled or consider being expelled for having unwanted sexual contact with a student?" he replied, "Absolutely, no question.  Sexual contact?  I would expect an administrator to suspend with a recommendation for expulsion.  Then, that would land in my office.”  But he then admitted that the perpetrator was allowed to remain in school without even signing the No-Contact Notice and that now, over six months after the incident, he didn’t know what the principal was doing about the situation.
  • When Superintendent McDaniel was asked, “theoretically speaking, if it would ever be acceptable for a student accused of committing such an offense to remain in the population during the proceedings, he answered, ‘That’s a great question.  No,’ [he added], ‘In that scenario to just to turn the kid loose back in to the student population with no requirements, parameters?  No, I can not foresee a situation like that.’"  But he then admitted that the perpetrator was allowed to remain in school without even signing the No-Contact Notice.

Parents and students need to know what to do after such an incident:

  • Don’t hide; make a fuss.  Immediately go to the appropriate school authorities and the police.  That’s like we encourage victims to report rape immediately.
  • Don’t stop at being polite, sweet and docile; at being a “good girl.”  Immediately, find out what the school policies and state laws are.  Ask for what you need and be prepared with consequences for authorities who won’t act.
  • Find and rally other students and parents who have been harassed, bullied or abused – emotionally, sexually or physically.  If any other kids excuse the perpetrator’s behavior and tell you that you’re being too harsh or if any other kids hassle, threaten or bully you, report them.  Record evidence; that’s what cell phones are for.  Travel with your friends.
  • Give the school principal, therapist, district administrator and school board members one chance to act strongly.  Do they rally other students to protect you?  Do they deal swiftly with friends of the bully who harass you?  Don’t be put off by stalling tactics.  Be strong, brave and firm.  Read “Parenting Bully-Proof Kids.”
  • If the authorities won’t act, immediately get a lawyer skilled in both the pertinent laws and in how to bring media pressure to bear.  Plan an overall strategy and tactics.
  • Get an expert coach or therapist to keep your spirits up and to rally your strength and determination.
  • Don’t accept bullying; don’t take the blame.  In most cases the girl is not a “slut” or “whore” that others will call you.  It’s usually not your fault.  You should know that if the school authorities won’t act, they’re the problem, not you.  You don’t have to be perfect according to their standards in order for them to actively help you.  Don’t indulge in self-bullying.  Negative self-talk, blame, shame and guilt never help.  They only increase anxiety, stress and depression, and destroy confidence and self-esteem.  Don’t believe negative predictions; your life isn’t ruined and in 10 years you won’t want to be friends with your high school classmates – certainly not the hyenas who pile on.

Isn’t it amazing that this happened in a Denver suburb near where the Columbine High School shootings occurred?

As you can see, state laws and school policies are necessary to give principals and administrators the leverage to act safely without fear of law suits by bullying parents of school bullies.  But the responsible authorities must be willing to act courageously, energetically, skillfully and effectively.  When they don’t, laws and policies become scraps of paper, blowing in the wind of their excuses.

Since the principal and district administrator didn’t protect a target of such bullying and abuse, I predict that there have already been other incidents at Englewood High School and there will be in the future.  Bullies are predators.  They look for easy prey and they push the boundaries.  Once one hyena gets away with boundary pushing – darting in, ripping off some flesh and darting back safely – the rest of the pack will pile on.

In addition to the perpetrator and his family, the principal and district administrator have a lot to answer for.  I hope a public outcry focuses on them.

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AuthorBen Leichtling
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Andrew Meacham in the Tampa Bay Times article, “Sexting-related bullying cited in Hillsborough teen’s suicide,” reports on the suicide of Hope Witsell.  Witsell’s death follows the sexting-triggered suicide of Jessica Logan who was taunted, harassed, bullied and abused for similar reasons. Of course, ultimately the choice was Hope Witsell’s, but the principals and district administrators at Beth Shields Middle School and at Lennard High School took the wrong approach.

According to the article, 13 year-old Hope sent a photo of her breasts to a boy she liked.  Bad choice.  A rival girl saw the photo on the boy’s phone and forwarded it to other students.  The photo went viral.  Like piranhas, mean girls and vicious boys at the schools joined the general feeding frenzy.  Hope was accosted as a “whore” and harassed for more nude photos at her school and also at a Future Farmers of America Conference.

Let’s focus on only three aspects of this terrible situation:

  1. The school principals and teachers who didn’t stop the frenzy.
  2. The mean girl who first forwarded the photo, the other vicious kids who passed it on and the predators and bullies who attacked a wounded target.
  3. Hope’s self-bullying.

The middle school has a policy against sexting and disciplined Hope: Suspension and loss of honors and privileges.  But, even though the principal and teachers were aware of the taunting, harassment and bullying, there is no report that they did anything to the predators – No all-school meetings about how wrong the behavior is; no follow-up with the police to see who was illegally forwarding the nude photos; no action in the cafeteria when Hope was being harassed by other students.  Even though they knew what was happening, there was no extra vigilance to protect Hope from the attacks.

They did follow up with Hope’s parents to explain their punishment of her, but they took no action to stop the mean girls and vicious boys.  Also, they never called Hope’s parents when they found out that she was cutting herself.

There’s no much you can do once a feeding frenzy has started, but the legitimate authorities at school and the police can be talking to the kids and their parents.  You must make an attempt to rally parents and students to stop the attacks, even though you think Hope was a dope.

Hope’s diary and conversations with her friends were full of self-bullying.  This negative, critical self talk destroys self-esteem and self-confidence.  Self-bullying makes any kind of setback or embarrassment into a humiliating catastrophe that seems to destroy the child’s life forever.  Looked at through self-bullying eyes, the future will seem hopeless, the person helpless to redeem herself.  As Hope wrote, “Secretly TONS of people hate me.”  That’s the wrong conclusion to draw.

Obviously, there are many places Hope’s parents could have intervened had they known how serious the situation was.  But I think the first one is here: Parenting bully-proof kids begins with helping them stop self-bullying, with helping them build strength, courage, resilience and determination in the face of humiliation, disaster or abuse.

Laws are good, but they aren’t enough to stop foolish girls from sexting.  Laws against forwarding pornographic pictures are good, but aren’t enough to stop people from distributing them.  It takes a concerted effort by adults to set the tone; to create an atmosphere in which all students and parents are aware of the stupidity involved and the harm that can be caused.

Numerous articles, including Sandy Maple’s on parentdish.com, “Teen Insult Web Site Shut Down,” have reported that online free speech has bowed to the pressure of community values.  In an effort to stop online harassment, cyber bullying and abuse, a coalition has pressured Go Daddy, the internet host, to pull a web site, “People’s Dirt,” out of cyberspace.  Calling it an “insult site” is misleading.  The site was forum for anonymous hate mail. What did it take to pressure Go Daddy to drop the site?

The site was very popular with vindictive and vicious high school students who used it anonymously to publically trash-talk, harass, abuse and embarrass their targets.  The combination of slander and defamation on the hate board was illegal, but the anonymity offered by the site protected the abusers.

A joint effort by parents, students, school administrators and the Maryland Attorney General brought sufficient pressure on the Go Daddy Group and the “People’s Dirt” advertisers – the advertisers pulled their support and Go Daddy acted to preserve its reputation.

Whether protecting kids from physical bullying or from cyberbullying, that grouping is always necessary to stop bullying at school or online.

The Go Daddy hosting service agreement with its users allows Go Daddy to end service for sites whose content includes activities that “defame, embarrass, harm, abuse, threaten, slander or harass third parties.”  The contents on the site, including a threat to kill students and staff, racial slurs, claims of promiscuity about named high school students, and accusations against named teachers fit into those prohibited categories.

Go Daddy could have resisted the effort and forced the group to go to court to prove some sort of illegal activity.  But this is a much better solution: common cause to stop bullying and abuse.  Go Daddy will find other ways to make money.

Every society or community limits complete free speech because of a more important value: The balance necessary to maintain the strong sense of community that enables the people to live together peacefully.  Neither end of the scale – complete free speech or complete censorship and repression – yields a society worth living in.  Some form of compromise, some balancing of individual and communal desires and needs is always reached in communities that move ahead amicably.

Whether the site will remain offline is still an open question.  Other internet hosts may be willing to carry it.  Alfredo Castillo, the site's founder, has previously said that if the site was removed by Go Daddy, he would move it to an international host, where it could skirt any American prosecution.

Mr. Castillo is a person who doesn’t care about his community.  He’s an individual isolated from his community’s values.  He’s interested only in his own desires to make money.  Those are some of the identifying characteristics of bullies and sociopaths.  Anyone know where he lives and where his children go to school?

A rash of teen suicides (4 in the last six months) has alarmed a Schenectady, New York school district.  At least two of the suicides have been directly attributed to abuse and bullying, especially girl to girl harassment.  However, the school superintendent has been quoted as spreading the blame, “The community is also beginning to understand that these activities are embedded within neighborhoods and even in the homes across our city and across our country.”  He has also made the point that educators aren’t parents and that their influence and control are limited. I was interviewed by Steve Van Zandt and Jackie Donovan on their Daybreak program on Radio WROW in the Albany-Schenectady area.  Our focus was what the school district could and should do.  Steve and Jackie are great in presenting the issues and fielding calls.

Of course, the superintendent is right, but I’d like to see him step up and tell what part of the problem he’s going to attack with speed, intensity and determination.

First, he sounds like he’s leading a debate down the pathway of analyzing all the factors involved and describing the ones he might label as the most important.  He’s an “educator,” which means he’ll get stuck in “analysis paralysis.”

But he doesn’t have to analyze or solve the whole problem of teen abuse and bullying in society.  He simply has to take responsibility for the number one task of his school district and of each principal.  The number one task is not education, it’s safety and security.  Only when he can guarantee pretty good safety and security, can the principals and teachers in his district do their second task of education.

Second, he doesn’t have to continue analyzing what’s wrong at school, the kids know and each teacher, principal, administrative assistant and bus driver also should know.  One brave middle school student spoke up at a community meeting pleading, “Just help us.  We need help.”  The four suicides, all in the same high school should be a wake-up call to him.

The superintendent is also wasting the summer; his best opportunity to get programs developed and installed.  Summer is the best time to do the behind-the-scenes work to get an anti-bullying, anti-abuse campaign ready so they begin resolutely on the first day of school.  A few straightforward, but sometimes difficult steps are for the superintendent, principals and a core group of committed parents are to:

  • Develop programs complete with detailed descriptions of what’s considered abuse, harassment and bullying, and with swift, firm processes to impose consequences including expulsion.
  • Get support from teachers and staff.
  • Get buy-in from the community and a majority of parents.
  • Train teachers and staff in what to recognize and how to respond effectively.
  • Kick the program off with the students when school starts.  Teach them what to do if they’re picked on or if they see bullying or abuse happen to someone else.  Teach them how to be bully-proof.

Notice that I haven’t said anything about educating, therapeutizing or rehabilitating bullies.  That succeeds only after anti-abuse, anti-bullying programs are implemented.

Wall plaques saying that students must respect each other are nice but ineffective by themselves.  A detailed program with clear consequences, implemented strategically, firmly and continually can solve 90% of the problems at school.  That’s the best that schools can do

Also, that would be teaching children and teenagers that the adult authorities will actually fulfill their responsibility.  New York may also need laws to force this superintendent to do his job.

On January 25, 2008, the Denver Business Journal reviewed "How to Stop Bullies in Their Tracks."  Here's what they said in "Ben's book on bullying tells how to stop them." "Ben Leichtling, who writes the monthly 'The Human Element' column for the Denver Business Journal, has published 'How to Stop Bullies in Their Tracks' (www.BulliesBeGone.com, $19.95). He describes the book as '20 case studies of people who succeeded against controllers, critics, manipulators, emotional intimidators and self-bullying,' and it's a companion book to his earlier tome, 'Bullies Below the Radar.'

The book is loaded with real-life examples - including some from the workplace.

Since 1985, Leichtling has been a consultant, psychotherapist and life coach-advisor."

I'd add only that people are catching on to my tips because I get lots of comments like: That's why I could never make it work with my ex-wife or that's why I always lose my self-confidence when I'm with my boss or now I know what to do with my control-freak sister or I've stopped my hostile, manipulative teen.