Following reviews of Paul Tough’s book, “How Children Succeed: Grit, Curiosity and the Hidden Power of Character,” Holly Finn brings in Cowboy Ethics and the Cowboy Code in her review in the Wall Street Journal, “Where Have All the Cowboys Gone?”  She contrasts the Cowboy Code with many examples of poor character shown by students and their parents – lying, cheating, stealing and doing anything to get ahead at many of our most prestigious schools. Of course she’s right about character versus greed and success at any price.

Whether the Code comes from Jim Owen’s book, "Cowboy Ethics: What Wall Street Can Learn from the Code of the West" or from Ernest Morris’ “El Vaquero: The Cowboy Code,” the message is the same.  Character counts.  Character counts first and most.  Or, as said elsewhere, “What will it profit a man if he gains the whole world and forfeits his soul?”

Some of the crucial traits of Cowboy Ethics and different Cowboy Codes are:

  1. Live each day with courage.
  2. Take pride in your work.
  3. Always finish what you start.
  4. Do what has to be done.
  5. Be tough, but fair.
  6. When you make a promise, keep it.
  7. Ride for the brand.
  8. Talk less and say more.
  9. Remember that some things aren't for sale.
  10. Know where to draw the line.
  11. A cowboy never takes unfair advantage - even of an enemy.
  12. A cowboy never betrays a trust.  He never goes back on his word.
  13. A cowboy always tells the truth.
  14. A cowboy is kind and gentle to small children, old folks, and animals.
  15. A cowboy is free from racial and religious intolerances.
  16. A cowboy is always a good worker.
  17. A cowboy respects womanhood, his parents and his nation's laws.
  18. A cowboy is clean about his person in thought, word, and deed.
  19. A cowboy is a Patriot.
  20. The highest badge of honor a person can wear is honesty.  Be truthful at all times.
  21. Your parents are the best friends you have.  Listen to them and obey their instructions.
  22. If you want to be respected, you must respect others.  Show good manners in every way.
  23. Only through hard work and study can you succeed.  Don't be lazy.
  24. Your good deeds always come to light.  So don't boast or be a show-off.
  25. If you waste time or money today, you will regret it tomorrow.  Practice thrift in all ways.
  26. Many animals are good and loyal companions.  Be friendly and kind to them.
  27. A strong, healthy body is a precious gift.  Be neat and clean.
  28. Our country's laws are made for your protection.  Observe them carefully.
  29. Children in many foreign lands are less fortunate than you.  Be glad and proud you are an American.
  30. I will be brave, but never careless.
  31. I will obey my parents. They DO know best.
  32. I will be neat and clean at all times.
  33. I will be polite and courteous.

But the Cowboy Code is not true; few cowboys really followed it. Yes, that’s right.  Many of the exemplars are fictional or fictionalized characters like Hopalong Cassidy and Wild Bill Hickok.  We can quibble with many of the sentiments and find situations in which, for example, parents are not always good, right and deserving of respect.

So what?  The factual nature doesn’t matter.  What matters is what spirit gets stimulated in our children’s hearts and even in us as adults.  The history of the greatness of the human spirit and human endeavor is passed on generation after generation through stories that inspire each new individual to be great and to do good.  It’s passed on in myth, legend and fiction, as well as through the lives and deeds of great men and women – great humans.

That’s the way human education works.  What counts is what gets inspired in the heart of each child and each adult.

Won’t honesty and good character mean that our children will be beaten out by the cheaters? That’s what many parents are afraid of: the cheaters will get better grades, get into better schools and eventually get better jobs and careers; lying cheating and stealing are necessary for survival or success.  But those predictions come from fear and aren’t necessarily true.

Step back from fear and think.  Would we want our children to become or to marry people who are selfish, lying, cheaters?  Don’t we want our children to have “Cowboy” character and to their live lives based on that?

If our children become witnesses or defenders, won’t they get into trouble? Maybe.  Children or adults who speak out against harassment, bullying and abuse can get trouble focused on them.  Children or adults who speak out against domestic violence, racism, religious persecution, genocide and terrorism can get trouble focused on them.  We each decide what to do in specific situations.

What’s crucial is to know the difference between right and wrong.  If we don’t know the difference, if we think that all values are the equal because there are so many different ones across the globe, we are making a grave mistake.  Different values lead to different places and we choose the direction we will try to go.

The engine and the steering wheel. Traits and skills like grit, determination, perseverance, fortitude, endurance and resilience are our engine.  We need the power of these abilities to get anywhere on the long road of life.

The values, beliefs and attitudes that are embodied in the humans who exemplify the Cowboy Code or Cowboy Ethics, whether as real as Lincoln, as fictionalized as Wild Bill Hickok or as fictional as Hopalong Cassidy, are our steering wheel.

We need both an engine and a steering wheel to get where we want to go.

What engine and steering wheel do we try to teach our children?  What engine and steering wheel are we models of for our children?  Which values are more important when some of ours conflict or are even mutually exclusive?

Since all tactics depend on the situation, expert coaching by phone or Skype helps.  We can design a plan that fits you and your situation.  And build your will and skill to carry it out effectively.

When Benni Cinkle was 13, she appeared in a YouTube music video that went viral, receiving over 200 million views.  At first, Benni was ridiculed by millions around the world for her awkward dancing, often referred to as “That girl in pink that can’t dance.”  They called her names and told her she should kill herself. A few of the printable names she was called were “lame, terrible, awkward, horrible, stupid, freak, loser, awful, worthless, annoying, fat and ugly, dumb.”  Other comments included, “She should probably look into suicide,” “Please just die” and “I’ll bet she wants to kill herself now.”

Did she let the jerks drag her down?   Did she lose her self-esteem and get depressed?  Did she commit suicide?

No.  Benni was a target, but she was not a victim!

Instead of reacting defensively, Benni didn’t take it personally.  She kept her spirits up.  She met their criticism with humor, honesty and understanding.  She was open and didn’t hide.  Soon, anonymous cyber bullies became fans and Benni's online reputation as an approachable, down-to-earth teen began to grow.  In the months following her unexpected popularity, Benni received tens of thousands of requests for advice from teens around the world.

Realizing she had been gifted with a platform that offered international reach, Benni decided to use her 15 minutes of fame for something positive. So she:

  • Started “That Girl in Pink Foundation” as a non-profit organization dedicated to the prevention of teen suicide.  TGIP focuses on any issue that may directly or indirectly lead to teen suicide, including: Teen Depression, Bullying, Cyber-Bullying, Teen Self-Mutilation, Teen Gay/Lesbian Support, Child Violence, Sexual Abuse, Teen Dating Violence, Eating Disorders and Teen Pregnancy.
  • Authored “That Girl in Pink’s Internet Survival Guide,” offering teens strategies for handling life online.
  • Organized a flashmob dance to raise donations for American Red Cross Japan Earthquake Relief.
  • Organized a walk for the Cystic Fibrosis Foundation that included hundreds of kids from 14 countries walking with her, virtually.
  • Recorded her single, “Can You See Me Now,” and donated profits to TWLOHA and GLSEN.
  • Visited schools across the U.S. delivering her “Don’t Just Stand There” anti-bullying presentation.

Let’s hear three cheers for Benni!

Find her at www.thatgirlinpink.org.  Invite her to speak at your school.  She’ll help you stand up to cyber bullies and stop bullying in its many forms.  She’ll inspire students to become defenders instead of remaining merely bystanders.

Nobody wants their children to be bullied.  We all want responsible school officials to stop bullying at their schools.  We all want other parents to teach their children not to be bullies.  We all want other kids to be witnesses and defenders when necessary. We all want the road smoothed for our children.

Of course we must do what we can to prepare the road with good enough laws and with clear requirements to hold school principals and district administrators accountable.

But since no amount of effort or number of laws against bullying in any of its forms – verbal, mental, emotional, physical, cyberbullying – will ever stop mean kids or their protective parents from bullying their targets, what can we do for our children?

Good parenting also requires us to prepare our children for the roads they’ll encounter.

Report to school officials but that’s only the second task. For example, Tom came home complaining that some other kids called him names, mocked his clothes, belittled his taste in music and even put down the way his parents looked and dressed.  His parents blew up and went to school the next day to have it out with the principal.  Since they ranted and raved and wanted the kids beaten in public or at least thrown out of school, they got no where.

Then they focused all their energy on the road – they wrote angry letters to the media, organized other parents and tried to get the principal fired.

Focus first on preparing the child. Tom asked, “Why do my friends call me retarded, gay, stupid, ugly?  Why don’t they like me?  What am I doing wrong?”  He was taking it personally; as if the other kids had the correct taste or accurate perceptions, and he was somehow being tested and failing. He thought there must be something wrong with him.  He was getting negative, uncertain and angry.  He was losing his confidence and self-esteem.

We rapidly found out however, that his friends at school weren’t saying these things.  The bullies were kids who really didn’t know Tom.

So we prepared Tom with his lessons for the real world.

  • There will be jerks who target you, but that doesn’t make you a victim.  Victims give in and give up.  Victims feel isolated and helpless.  Victims get depressed and commit suicide.
  • You’re okay; don’t take it personally.  There’s nothing wrong with you.  They don’t know you.  Test them – are they nice or are they jerks?  If they’re jerks, their opinion doesn’t tell you about you; it tells you about them.  Don’t ever let jerks control your feelings or emotions.
  • Choose to be upbeat – courageous, strong, determined.  Be happy while you learn how to stop themKeep a fire burning in your heart.
  • Stand up; speak up.  Use your talent and learn new skills.  Come back at them verbally.  Use humor; especially sarcastic humor.  Speak your piece.  Fight back if necessary.
  • Get your allies to act.  Tell your parents; tell your favorite, trustworthy teachers.  Get help.  Test your friends.  Are they real friends or are they just acquaintances or “friendlies” who hang out?  If they don’t care enough to get involved, they’re not friends.

Parents, be smart in how you prepare and fix the road. I’m all for fixing the road.  Just be smart about it.  The summer is the best time to prepare the road.  Work with principals, teachers and parents to develop clear and strong policies and programs.  Hit the ground running when school stats in fall.  Get the kids involved so they become witnesses and defenders.  Make it a whole community effort.

Prepare yourself so that when there’s an incident, like happened with Tom, you know what to do and can do it without being overwhelmed by your emotions.  Have a checklist.  Is it a one-time argument or on-going harassment, bullying and abuse?  What are the power dynamics?  What evidence can you get?  Does it happen to other kids?  Can you get witnesses?

Prepare the friends and their families. None of Tom’s friends defended him.  They wouldn’t even be witnesses until we talked with them and their parents.  Then they saw the power of choice and of standing together.

Parenting: Prepare the road or the child? Don’t make it an either-or choice.  Prepare both.  Prepare your children to teach your grandchildren.  Do you doubt they’ll also have to learn to stop bullies?