Following reviews of Paul Tough’s book, “How Children Succeed: Grit, Curiosity and the Hidden Power of Character,” Holly Finn brings in Cowboy Ethics and the Cowboy Code in her review in the Wall Street Journal, “Where Have All the Cowboys Gone?”  She contrasts the Cowboy Code with many examples of poor character shown by students and their parents – lying, cheating, stealing and doing anything to get ahead at many of our most prestigious schools. Of course she’s right about character versus greed and success at any price.

Whether the Code comes from Jim Owen’s book, "Cowboy Ethics: What Wall Street Can Learn from the Code of the West" or from Ernest Morris’ “El Vaquero: The Cowboy Code,” the message is the same.  Character counts.  Character counts first and most.  Or, as said elsewhere, “What will it profit a man if he gains the whole world and forfeits his soul?”

Some of the crucial traits of Cowboy Ethics and different Cowboy Codes are:

  1. Live each day with courage.
  2. Take pride in your work.
  3. Always finish what you start.
  4. Do what has to be done.
  5. Be tough, but fair.
  6. When you make a promise, keep it.
  7. Ride for the brand.
  8. Talk less and say more.
  9. Remember that some things aren't for sale.
  10. Know where to draw the line.
  11. A cowboy never takes unfair advantage - even of an enemy.
  12. A cowboy never betrays a trust.  He never goes back on his word.
  13. A cowboy always tells the truth.
  14. A cowboy is kind and gentle to small children, old folks, and animals.
  15. A cowboy is free from racial and religious intolerances.
  16. A cowboy is always a good worker.
  17. A cowboy respects womanhood, his parents and his nation's laws.
  18. A cowboy is clean about his person in thought, word, and deed.
  19. A cowboy is a Patriot.
  20. The highest badge of honor a person can wear is honesty.  Be truthful at all times.
  21. Your parents are the best friends you have.  Listen to them and obey their instructions.
  22. If you want to be respected, you must respect others.  Show good manners in every way.
  23. Only through hard work and study can you succeed.  Don't be lazy.
  24. Your good deeds always come to light.  So don't boast or be a show-off.
  25. If you waste time or money today, you will regret it tomorrow.  Practice thrift in all ways.
  26. Many animals are good and loyal companions.  Be friendly and kind to them.
  27. A strong, healthy body is a precious gift.  Be neat and clean.
  28. Our country's laws are made for your protection.  Observe them carefully.
  29. Children in many foreign lands are less fortunate than you.  Be glad and proud you are an American.
  30. I will be brave, but never careless.
  31. I will obey my parents. They DO know best.
  32. I will be neat and clean at all times.
  33. I will be polite and courteous.

But the Cowboy Code is not true; few cowboys really followed it. Yes, that’s right.  Many of the exemplars are fictional or fictionalized characters like Hopalong Cassidy and Wild Bill Hickok.  We can quibble with many of the sentiments and find situations in which, for example, parents are not always good, right and deserving of respect.

So what?  The factual nature doesn’t matter.  What matters is what spirit gets stimulated in our children’s hearts and even in us as adults.  The history of the greatness of the human spirit and human endeavor is passed on generation after generation through stories that inspire each new individual to be great and to do good.  It’s passed on in myth, legend and fiction, as well as through the lives and deeds of great men and women – great humans.

That’s the way human education works.  What counts is what gets inspired in the heart of each child and each adult.

Won’t honesty and good character mean that our children will be beaten out by the cheaters? That’s what many parents are afraid of: the cheaters will get better grades, get into better schools and eventually get better jobs and careers; lying cheating and stealing are necessary for survival or success.  But those predictions come from fear and aren’t necessarily true.

Step back from fear and think.  Would we want our children to become or to marry people who are selfish, lying, cheaters?  Don’t we want our children to have “Cowboy” character and to their live lives based on that?

If our children become witnesses or defenders, won’t they get into trouble? Maybe.  Children or adults who speak out against harassment, bullying and abuse can get trouble focused on them.  Children or adults who speak out against domestic violence, racism, religious persecution, genocide and terrorism can get trouble focused on them.  We each decide what to do in specific situations.

What’s crucial is to know the difference between right and wrong.  If we don’t know the difference, if we think that all values are the equal because there are so many different ones across the globe, we are making a grave mistake.  Different values lead to different places and we choose the direction we will try to go.

The engine and the steering wheel. Traits and skills like grit, determination, perseverance, fortitude, endurance and resilience are our engine.  We need the power of these abilities to get anywhere on the long road of life.

The values, beliefs and attitudes that are embodied in the humans who exemplify the Cowboy Code or Cowboy Ethics, whether as real as Lincoln, as fictionalized as Wild Bill Hickok or as fictional as Hopalong Cassidy, are our steering wheel.

We need both an engine and a steering wheel to get where we want to go.

What engine and steering wheel do we try to teach our children?  What engine and steering wheel are we models of for our children?  Which values are more important when some of ours conflict or are even mutually exclusive?

Since all tactics depend on the situation, expert coaching by phone or Skype helps.  We can design a plan that fits you and your situation.  And build your will and skill to carry it out effectively.

The holidays may be over for a while but family harassment, bullying and abuse because of a favorite child still needs to be stopped.  Typical situations are where the parents:

  • Praise, defend and give the best presents or position in the Will to their favorite child.
  • Put down the rest of the children or designate one as the scapegoat.
  • Ignore the faults of one child while continually criticizing the other children.
  • Cater to the whims of the favorite child and blame other children who resist.

Of course, I’m not talking about the situation where one child has an illness or disability that requires lifetime care, although even in this case, parents can use the rest of the children to serve the needs of the most needy.  Some parents even decide to have a second child as an organ donor.  I’m talking about the situations in which the children are basically okay, but one is selected as the favorite.

In some cultures the favored child is the son who will inherit everything while the daughters are raised to serve the ruling male.  You can hear them say, “If only you did what your brother wants, we’d have peace and be a loving family.”

Other families label one sister as the “good child” who is held up as a paragon of virtue or success impossible for the other daughters to reach.  You know who the “bad” or “failures” daughters are.  You can hear the parents say, “Ah, if only you were as loving, kind and good as your sisters.”

Sometimes, one child is favored because mom and/or dad think that child is the sensitive one.  His feelings count more than everyone else’s.  Therefore, they say, we must organize our schedules and plans around the wishes of that child.  “After all,” they say, “We wouldn’t want to disappoint your brother or hurt his feelings.”

The situation is even worse when the favorite children know they can get away with anything and use the power to bully and torment the other children.  You recognize all those sarcastic remarks that have hidden meanings and can drive you crazy.

But no matter how hard you’ve tried, no matter what good deeds you’ve performed or sacrifices you’ve made, eventually you realize that nothing you do will ever be good enough.  The favorite daughter’s wish that they could do more or slightest effort will be counted and praised more than yours.

So what can you do?

These situations are tough because they’re based on hidden feelings and attitudes, and because they’ve been going on for decades.  It feels natural by now; “It’s just the way we do it.”

Some typical steps people use to get free from the domination of the family by one sibling are:

  1. Inner commitment to break the pattern even if that means going your own way.  Stop your negative self-talk; it’ll create self-doubt and destroy your confidence and self-esteem.  It’s not your fault.  It’s about them and their decision to favor one child over the others.  Your goal can’t be to change their behavior; that’s often impossible.  Your goal is to stand your ground so you can create your own island of good cheer if you have to.
  2. Give people a chance by telling them, in private, what you plan to do.  Line up allies if there are any to be had.  Plan specific actions so you can support each other effectively.
  3. Plan tactics carefully.  Pick your fights selectively; don’t fight about everything.  You know what’s likely to happen.  What will you say or do in response?
  4. Stay calm.  Ignore the little snide comments and put downs that used to drive you crazy.  Don’t argue about the details or the old family history.  Don’t debate who is more worthy or who has suffered the most.  Simply state your needs, standards and decisions.
  5. Expect the bullies to spin the story their way, lie and go behind your back to create alliances and pressure groups.  Prepared to be blamed, labeled and shunned.  Prepare to be cut out of the Will.
  6. Be persistent.  Have real consequences, like not attending or like leaving early.  Words, arguments and logic don’t count; only actions count.  Stand your ground.
  7. Prepare to be surprised.  Often, families will accommodate the most stubborn and difficult person, whether they’re right and fair or not.  You may have to be more stubborn than anyone else.

Get a good coach to help you rally your spirit and plan effective tactics.

Your task is to create a family that honors, respects and appreciates you, a family in which your great efforts are worthy of being honored, a family of your heart and spirit.  That may or may not be the family you were born into.